EVERY HOME TELLS A STORY.
You've heard that before! But what does it mean?
In interior design, the answer is simple: the most engaging homes tell the story of the people who live in them — their passions, personalities, history, and style. With staging, the story is different.
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Buyers want to envision their own lives in a space. Great staging helps them do that — creating homes that invite connection and inspire imagination. It suggests floor plans for hard-to-solve rooms. It showcases assets and remedies deficits. And it supports your realtor's strategy. Starter home? Pied-à-terre? Artist vibe or penthouse flair? Thoughtful staging tells a story to match your home to the perfect buyer, quickly and at your best price.​​
We've never met an empty home we didn't fall in love with — instantly. Whether it's a downtown loft or an Upper East Side estate, a new build or a fixer-upper, the moment we walk through the door, we know: it's going to look amazing.
Don't let anyone tell you your home has to be empty to be beautifully staged! One of our favorite things: blending your belongings with just the right staging pieces for a polished, new look. You won't want to leave! (We hear that a lot.)
OUR STORY
Home Story was founded in 2002 by Heather York as an interior design firm. The company name is an homage to her background as a writer (which brought her to New York City as a Fulbright Scholar at Columbia). In 2020, when a realtor friend asked her to zhuzh up a property, she dove head first into the world of staging.
Today, she and her partner Serdar Gizer — whose experience as an industrial designer has taken him from Parsons to Calvin Klein — have a blast racing around Manhattan and Brooklyn, double-parking moving trucks, installing furniture, supervising contractors, hanging curtains, creating original artwork for properties, scouring bookstores for just the right coffee table stack, chasing after the perfect throw pillow, waking up early to grab flowers on 28th between 6th and 7th...and telling stories everywhere they go.
YOUR INVESTMENT
Staged homes sell 88% faster for an average of 20% more
than non-staged homes.
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The average ROI on staging is 350%
(Every staging dollar earns $350)
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Statistics from Business Insider, Realtor.com, and the 2025 Annual RESA Market Report​
KIND WORDS
Our home was on the market for years — and three realtors. Our final realtor brought in Home Story to identify and resolve issues holding buyers back. Two months later, we were in contract. ​​
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HL, Client (Vacant Stage)
I was a bit nervous to have total strangers in my home, moving my things around. But Home Story was so thoughtful, and so fun to work with. And so talented!I didn't know my home could look so good!
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NK, Client (Blended Stage)
What Home Story created in our home was special; every room sparkled. So many lovely, engaging details. We admired their work so much, we hired them to redesign the lobby of our luxury building!
​​GA, Client (Vacant Stage)
After Home Story worked their magic on my home for sale, I didn't want to move! It was a no-brainer to hire them to design my next place. They managed the contractor and kept the magic going.
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KJ, Client (Blended Stage)
After almost a year on the market, I decided to bring Home Story on board. They cared as much and worked as hard as I did, and the home sold within a month. I had a true partner.
AK, Realtor
I've worked with a number of stagers, but this time it was personal: I was selling my own apartment. Home Story delivered exactly what I was hoping for — and more. Showing it was a delight.
​DK, Realtor
This home was a heavy lift, but when I walked in for the photoshoot, my jaw literally dropped. All I could say was wow — and I don't say that a lot. My list price bumped up a notch. Thanks Home Story!
​DG, Realtor
During the worst seller's market in years, Home Story and their contracting team transformed an estate property completely. Within days, I had four offers, and a contract in three weeks.
JF, Realtor