STAGING PROCESS
VACANT
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9
HOME TOUR
We evaluate your home during a tour with your realtor (and you!)
PROPOSAL
We provide an estimate that describes our design plan and pricing.
LETTER OF AGREEMENT
Once the plan is approved, we send over a contract.
PAINTING + REPAIRS
If your home requires painting, repairs, or renovation — now is the time.
STAGING INSTALLATION
Once the work phase is complete, the staging begins!
PHOTO SHOOT
The place looks perfect! Your realtor will schedule a photo shoot.
MARKET LISTING
Your home's debut on the market.
SOLD!
Wow, that was fast.
STAGING REMOVAL
We'll leave your home immaculate for closing.
FULL STORY
1
ASSESS + STRATEGIZE
During a tour with your realtor, we evaluate your property, noting assets and challenges. We discuss ways to accentuate positives (high ceilings, great light, working fireplace) and remediate negatives (limited views,
low light, broken medicine cabinet).
We learn your realtor's sales strategy and target audiences, and solve for tricky rooms and areas of concern. (Will we show a home office? A kids room? How will we handle the big nook below the open stairway?)
If we identify any repair or renovation work, we'll confer with your realtor to decide which upgrades we recommend to advance your sale, and which ones can wait for the buyer.
2
DESIGN + PLAN
After an initial tour, we'll schedule a second visit to measure the space with specific furnishings and arrangements in mind.
We'll refine the design story, mindful of the the vibe of the neighborhood, building architecture, the look and feel of the lobby, and views from the home (are there colors and tones outside we can carry inside?)
Then we'll create floor plans and pull together a final design. If there's work to be done, we'll coordinate with the contractor to select paint colors, floor finishes, and carpet as needed. And we'll order items we've identified for replacement: lighting, bathroom fixtures, cabinet knobs....
3
REFRESH + REPAIR
The most common upgrades realtors recommend are painting, floor refinishing, and light fixture upgrades — along with small repairs. We'll get estimates from our team of pros, and you'll usually contract with them directly (we subcontract the minor jobs). If you have your own professional help, including building staff who can get the job done, we're happy to work with them, too.
If your realtor recommends an upgrade that involves a bit more work — replacement of a kitchen counter or bathroom vanity, (requiring a plumber), for example — we work with building management to acquire permissions, then source materials and oversee delivery and installation.
4
INSTALL + STYLE
Working with building management and your super, we get insurance and an installation date lined up for our Home Story movers. We don't use an outside company, so we're sure things run smoothly and happily with building staff — we're all on the same team!
Once inventory is delivered, we arrange everything — positioning furniture and rugs, hanging art, installing textiles and accessories, and fussing over details until the big moment: Photography Day!
After that, it's in your realtor's capable hands.
BLENDED
1
2
3
4
5
6
7
8
9
HOME TOUR
We evaluate your home during a tour with your realtor (and you!)
PROPOSAL
We provide an estimate that describes our design plan and pricing.
LETTER OF AGREEMENT
Once the plan is approved, we send over a contract.
PAINTING + REPAIRS
If your home requires painting, repairs, or renovation — now is the time.
STAGING INSTALLATION
Once the work phase is complete, the staging begins!
PHOTO SHOOT
The place looks perfect! Your realtor will schedule a photo shoot.
MARKET LISTING
Your home's debut on the market.
SOLD!
Wow, that was fast.
STAGING REMOVAL
We'll leave your home immaculate for closing.
FULL STORY
1
ASSESS + STRATEGIZE
During a tour with your realtor (and you!), we discuss the sales strategy. We also determine your scope of work and preferences.
— Which furnishings will stay in place?
— Which items may be stored or removed?
— Do you need help organizing?
— Will you need off-site storage?
— Are there estate items to auction?
— Does your home need painting or repairs?
If we identify any repair or renovation work, we'll help you decide which upgrades will advance your sale, and which ones can wait for the buyer.
2
CURATE + ORGANIZE
Based on your scope of work, we roll up our sleeves and get started:
Organization — Sorting, packing, and tucking away...with your help,
or independently.
Curation — Determining which elements in your home will work best for staging, retaining as much as possible.
Storage — Storing edited items on site where possible, or advising on outside storage or removal services.
Sales — If you have estate items, we connect you with the appropriate auction houses.
3
REFRESH + REPAIR
The most common upgrades realtors recommend are painting, floor refinishing, and light fixture upgrades — along with small repairs. We'll get estimates from our team of pros, and you'll usually contract with them directly (we subcontract the minor jobs). If you have your own professional help, including building staff who can get the job done, we're happy to work with them, too.
If your realtor recommends an upgrade that involves a bit more work — replacement of a kitchen counter or bathroom vanity, (requiring a plumber), for example — we work with building management to acquire permissions, then source materials and oversee delivery and installation.
4
INSTALL + STYLE
Working with building management and your super, we get insurance and an installation date lined up for our Home Story movers. We don't use an outside company, so we're sure things run smoothly and happily with building staff — we're all on the same team!
Once inventory is delivered, we arrange everything — your pieces and ours — positioning furniture and rugs, hanging art, installing textiles and accessories, and fussing over details until the big moment: Photography Day!
After that, it's in your realtor's capable hands.