HOME STORY projects are distinct — but they have one quality in common:
they feel like home. Exactly where your buyer wants to be.
Empty homes are harder to sell — it’s that simple!
Rooms feel smaller, darker, and colder. Furniture placement may be tough for buyers to imagine. And if a home has flaws, they’re on full display. More important: it’s harder for buyers to connect emotionally to the space.
Home Story remediates those challenges. But what comes next is a bit different. Beyond beautifying a home, we take care to understand the purpose and character of each room — and stage toward your realtor’s vision for your likely buyer.
Not every living room can hold a supersized ivory sofa. Not every home is suited to abstract art. We're here for all that! But certain homes require a different approach, a more transitional blend of furnishings, a more bespoke touch.
Realtors tell us: they know when a project has been Home Storied because there's a feeling when they walk through the door. No McStaging — just a sense of ease; the design fits the space.
We don't superimpose our look on your home. We find its narrative, then suit the staging to the story.
LIVING ROOMS
MIDTOWN
THE STORY ...
Owner furniture was stealing focus, but clearly: the views are the star of this show! The room is spacious, so we brought in pieces with sufficient presence, but profiles low enough to let views soar. A more dynamic floor plan said: let's chat! And we made some art — click slides to view!
MOTT HAVEN
THE STORY ...
Situated in the Bronx Arts Space, this true artists' loft was full of raw potential. The key was to ground the space — create set pieces that felt organic but defined. We blocked out a seating area, but what to do with the vacant corner by the windows?
Stage a studio! This project was featured in NYT Home.
CHELSEA
THE STORY ...
With all this space, it was tempting to pack it with furniture: create back-to-back lounge areas for large scale entertaining. Cocktails! But the realtor told us: this will be a family. So we created a nest instead, with plenty of room for kids to zoom around, a breezy spot to read in the sun...and done!
LENOX HILL
THE STORY ...
There's nothing like an eclectic blend of clean modern pieces with traditional favorites to create a dynamic space. Owner's curtains and rug set the tone: ethereal elegance with earthy texture. The ornate ceiling medallion and stately hearth in an intimate step-down seating area...chef's kiss.
SUTTON PLACE
THE STORY ...
These river views were to die for! But the home needed some life. Curtains and two antique chests left by the owner helped set a tone and a palette: peaches and greens, with transitional pieces strong enough to hold center but not overwhelm the floor plan — or the walk path to the window.
WEST VILLAGE
THE STORY ...
Though it's nice to have dining near your kitchen, it's even nicer to snuggle by the fire! A floor plan swap was key to unlocking the potential of this cozy garden apartment. We centered the seating area on the hearth, where an open arrangement created better sight lines through the room — toward the garden!
SOHO
THE STORY ...
Before the contractor worked his magic, these walls were red!
Our vision: a light, airy space where the terrace felt like an extension of the room. Rather than show dining in the obvious nook by the sliders, we left this space clean — the breeze when the doors were open: Sound Of Music on the mountaintop!
UPPER EAST SIDE
THE STORY ...
Dark hardwood. Beamed ceilings. Beautiful hearth. Wraparound bookcases. But they weren't amounting to anything all alone! And the floor plan was stumping the realtor: a sofa facing the fireplace would intrude on the hall entry. Solution: center it on the window — for better movement...and a better photo.
GREENPOINT
THE STORY ...
With no budget to remove wallpaper, we had to lean into it!
But because the room was light-challenged, weighing down the palette with too much blue was not the plan. Instead, we used complimentary colors in art we created (see slides), with pops of blue — throw pillow, table runner — to make the connection.
BEDROOMS
MIDTOWN
THE STORY ...
A little rug-on-rug action added warmth and dimension to this room — where heavy curtains and dated furniture were holding it back. A bed upgrade lifted the mood, along with whisper thin curtains that said: you could cover these windows, but with light and views like this: why?
MOTT HAVEN
THE STORY ...
Where to put the bed, that was the question! Available walls were compromised (low windows, pillar, wood panels). Since we like to shoot into a bed, we installed a low frame and let the view be our headboard. A mirror lifted the room's profile and invited the rustic plank walls into the photo.
YORKVILLE
THE STORY ...
Heavy floor-to-ceiling window frames were overpowering this room — so we decided to fight fire with fire! The strong, clean lines of the canopy bed put windows in their place, balancing the room — and the perspective: windows that seemed to invite views in now looked out.
WEST VILLAGE
THE STORY ...
First order of business: paint! Grey walls were dimming and shrinking this room. Even the realtor said: there's no way a bed will fit. But the inches were there. We managed to tuck one in perfectly, along with a dresser and a desk! Just one question: does anyone know what time it is?
CHELSEA
THE STORY ...
This room felt cold and aloof, but we knew it was all an act; there was personality there, waiting to be revealed. Relaxed furniture and textiles warmed and defined the space, but the details told the story. A well placed pair of Vans took this room from chilly to chill.
NOMAD
THE STORY ...
The blue walls were fine, but they held the room in place — nowhere to go but "boy's room." Bright walls and a lot less bed gave the space breathing room, a play zone...and better closet access! There was even room for a desk — where a globe (from "me" to "you") made this room a little gift.
KITCHENS
SOHO
THE STORY ...
Dream kitchen! One hiccup: no ceiling light, and the power box didn't center on the island. We found just the right fixture, with one long arm to right the ship. Why no island prop? The camera would make it huge. We wanted the shot to track to where the light was pointing: the terrace!
CENTRAL PARK SOUTH
THE STORY ...
It really is all in the details. This kitchen felt a little vacated — but spice jars filled the bill. Accoutrements for the wall grid, some cookbooks, and a floor runner all added up to a more inviting space. And the walnut cutting board? See how it has a little conversation with the burled cabinet strips?
HARLEM
THE STORY ...
Be honest — looking at this space, could you imagine a table for four fitting in the kitchen? Neither could the realtor. But we surprised him! And made good on his request to reflect the neighborhood in the design: we shopped Sylvia's and Red Rooster for cookbooks and accessories.
CHELSEA
THE STORY ...
A heavy shelf unit in this space was perfect to display upscale ceramics, but it over-powered the heart of the room: the island. A lighter shelf with complimentary clean lines, accessorized with real kitchenware, warmed and balanced the space, and made the island "entire of itself."
